APEX ADVISORY
SOME PEOPLE CALL US
We don't really care what they call us,
we'll be doing deals and solving problems.
You know what needs to happen. We make sure it does.
We help businesses get the clarity and insight needed to make business critical decisions.
Difficult situations don't need drama, they need a plan.
Honest. Experienced.
Unafraid to say what needs saying.
There are plenty of firms that will tell you what you want to hear.
We've never been one of them.
Apex Advisory works with businesses at critical moments – raising capital, doing deals, navigating recovery – and in those moments, honest advice isn't a nice-to-have. It's the whole point. We bring the experience to know what we're looking at, and the conviction to say it plainly.
SELECTED WORK
CASE STUDIES
DEALS & CAPITAL ADVISORY
Securing $45M Growth Capital for a National Infrastructure Group
A mid-market infrastructure business needed to recapitalise ahead of a major contract win. We structured and ran a competitive capital raise, securing terms that preserved founder control while unlocking the next phase of growth.
CORPORATE FINANCE
Strategic Review & Divestiture of a Non-Core Division
A diversified industrial group engaged us to evaluate strategic options for an underperforming subsidiary. Our analysis led to a targeted divestiture that unlocked shareholder value and sharpened the group's focus.
RESTRUCTURING & RECOVERY
Turnaround of a Distressed Hospitality Portfolio
When a multi-site hospitality operator hit a liquidity wall, we stepped in to stabilise operations, renegotiate key contracts, and develop a credible recovery plan — avoiding insolvency and preserving 200+ jobs.
Ready when you are.
If you've got a transaction to work through, a situation that needs clarity, or a decision that needs a second opinion, we'd like to hear about it.
No formalities, just a conversation.